José de ZAMORA (Spanish, Madrid 1889 - 1971 Sitges)
He was a painter, draftsman, fashion designer and Spanish writer of the Silver Age.
Student of Eduardo CHICHARRO, he stood as a painter between modernism and the avant-garde with his colleague and friend the writer of the decadentism Antonio de Hoyos and Vinent. He cultivated all aspects of the graphic design of the time, oil painting and watercolor sporadically; He also composed a novel and, according to Carmen Bravo Villasante, could also be the literary author of some of the stories he illustrated for the Calleja Publishing House; but her authentic profession ranged from that of fashion designer and fashion designer: her refined dressed ladies figurines became famous. His first works date from 1910 (for New World and The Sphere), but shortly after he went to Paris, where he worked as a designer for a few months in the workshop of the main dressmaker of the belle époque and creator of the concept of haute couture Paul Poiret. There Zamora met another debuting designer, Erté, who remembered excited Spanish in his memoirs "Things I remember" (1975). He returned to Spain at the outbreak of World War I in 1914 and continued making designs; in 1918, in San Sebastián, Sergey Diáguilev and Anna Pávlova commissioned him with figurines for their ballets. Already in 1918 he opened his first fashion house in Madrid, on Calle Núñez de Balboa, with French models that attracted elegant ladies and actresses , from Catalina Bárcena and Gloria Laguna to the sophisticated Marquise of the Dragon of San Miguel, always accompanied by Antonio de Hoyos and Vinent. From 1921 to July 1922 he took a fashion section in the "Nuevo Mundo" magazine under the title "Gazette du Bon Ton".