Was a Florentine Italian fashion designer and politician. Nicknamed "the prince of prints", Emilio Pucci has marked the history of fashion with his pop prints, his flashy colors as well as his graphic patterns which inspired fashion in the 1960s. Coming from a line of Florentine nobility, the Marquis Emilio Pucci di Barsento was born on November 20, 1914 in Naples. Living in the family palace in the Tuscan capital, he grew up in the world of the Florentine aristocracy. Like any child from a good family at the time, he practiced many sports until he reached a professional level. After trying swimming, tennis and car racing, he became one of the skiers of the Italian Olympic team and represented his country at the 1932 Olympics. As for studies, he is attracted to politics. He therefore studied in Milan where he obtained a doctorate in political science in 1937. But under family pressure, he joined the Air Force at the end of his studies in 1938. First bomber, he became Captain during the Second World War . He became close to the Mussolini family during the conflict, going and became the confidant of Edda Ciano, the eldest daughter of Duce. It is besides him who will allow Edda to cross the Swiss border on January 9, 1944. For this he will be arrested and tortured by the Germans. Emilio Pucci was decorated for his bravery at the end of the war. Besides his political and military careers, Emilio Pucci is also a stylist. He made clothes, especially sports clothes, from his university years and designed models for him and his friends. He stood out by creating stretch suits for the Italian Olympic ski team. But it was in 1947 that his career took a turn. On the front page of Harper's Bazaar magazine, Toni Frissell photographs a friend of Emilio Pucci in the Swiss resort of Zermatt, descending a ski slope dressed in a tight suit imagined by Pucci. The magazine's editor immediately asked him to design a series of clothes and accessories for a fashion photo shoot. He then received many offers which pushed him to build his brand. This is how he opened his own house in Capri in 1948. His style is aimed at a rich and party-goer clientele. His first collection met with considerable success in the world of the jet set. He is particularly helped by his influential knowledge of the Florentine aristocracy in an environment where worldliness is essential. In 1950, Emilio Pucci received two prestigious awards: the Neiman Marcus Award and the Burdine's Sunshine Award. It is then the consecration internationally. He then launched into ready-to-wear successfully. His collections of glamorous, feminine and cheerful summer clothes seduce the biggest stars. Marilyn Monroe will also succumb to Pucci creations, establishing the reputation of the house around the world. In 1959, the designer married the Baroness Cristina Nannini. The same year, he launched his first line of lingerie. He will therefore continue to diversify his collections by launching an evening line, a line of shoes, interior design. His style is characterized by flashy and colorful prints combined with a stretch material. His glamorous and feminine outfits in tart colors and psychedelic patterns are graphic and very cheerful. Among his successes we can note the “capri pants” and the printed silk dresses. Nicknamed "the prince of prints", he became the iconic designer of the years 1960-1970. After an international success that lasted more than two decades, the craze around the Pucci house is running out of steam. Emilio Pucci died on November 29, 1992 in Florence when his brand fell into disuse.