House of D'Orsay (French, founded 1830)
D'Orsay is a French perfume house that originated in 1830 in Paris. The brand is operated today by the company of D'Orsay International.
This house took its source around 1830 in the perfumed creations of the dandy Alfred d'ORSAY, who, between London and Paris, perfected several fragrances for his mistress, Lady Marguerite de BLESSINGTON, including "L'eau du Bouquet". This perfume was officially launched in 1865 in Paris by the heirs of Alfred d'ORSAY.
Between 1902 and 1908, a group of French and foreign investors - the Russian Léon FINK, the Germans Siegfried and Sally BERG, the Franco-Dutch Mr. VAN DYCK - grouped under the name of a limited partnership “Van Dyck, Berg & Fink ”takes up the perfumes of Orsay from the heirs of the brand, with a few partners including the designer Jacques DOUCET. The first creation that met with real success was "Étiquette bleue", a perfume supposed to reproduce the floral bouquet invented by Alfred for his mistress in 1830, in a bottle designed by Frederico RESTREPO. The juice comes from laboratories located in Neuilly-sur-Seine. The “Chevalier d'Orsay” became the guardian figure of the brand, at the same time as the name of a perfume launched in 1911. A boutique was opened in Paris, boulevard des Italiens.
In 1915, the company with mainly foreign capital was placed in receivership due to the war and was then sold to the "Compagnie française des parfums d´Orsay". In 1916, D'Orsay was bought by Jeanne-Louise GUERIN ("Madame Guérin") associated with Théophile BADER, co-founder of Galeries Lafayette and future Chanel Perfumes. Madame Guérin is the companion of a renowned industrialist, Gaston MONTEUX.
After the First World War, the company experienced a new boom. A prestigious boutique opened in 1923 at 17 rue de la Paix decorated by Louis SUE and André MARE, then another on Fifth Avenue in New York (closed in 1929). A new factory is inaugurated in Puteaux at the Château des Bouvets, which will have up to 500 employees and from which around a hundred fragrances will emerge. Glass designers such as Baccarat, Daum and René Lalique invented bottles from 1908.
From 1926 to 1933, Henri Robert pursued his career as a perfume chemist at D'Orsay.
In 1925, Parfums D'Orsay won a distinction during the International Exhibition of Modern Decorative and Industrial Arts. More than five million bottles were sold in 1931.
In 1936, Jacques GUERIN, Madame Guérin's son, took over the management after having been associated with the company and received solid training as a chemist. He remained in charge until 1982. Under his tutelage, renowned artists such as Marie LAURENCIN and Jean COCTEAU designed labels.
The ranges are enriched: shampoos, creams, eyeshadows, toothpastes. Le Dandy (1923), Intoxication (1942), Arôme et Arôme 3 (1943), Le Nomade (1974) were the main creations during this period.
Aged 80, Jacques GUERIN left management in 1982. The house collapsed, but tried to return to the market in the 1990s with the arrival of Claude BROLL of the Marignan Group and Alain LAGIER as director.
In 2007, the brand was bought by Marie HUET who revisited the historic creations of the house and designed new fragrances.
Resumed in 2014, the brand was relaunched on a voluntary basis during the summer of 2018.