Margaretha and Wolfgang Ley founded it in 1976, inspired by the name of a famous thoroughbred. The headquarters are in Munich, Germany. During the 1980s, offices were opened in London, Milan, Canada, Japan and France. 1999. Celebrate the 20th year of activity with a spectacular fashion show brought around the world. The anniversary is also celebrated with the landing on the internet. 2000, September. From the collaboration with Diamond Trading Company, of the De Beers Group orbit, and with Pluczenik Group, a collection of diamonds was born, inspired by the shape of the Escada heart. Also on sale is an Escada Accessoires line of bags and shoes and the new Sentiment perfume. Bambi is awarded to the patron Wolfgang Ley, the most important media award in Germany, already won by Giorgio Armani and Jill Sander for the fashion sector. 2001. On sale Escada Lingerie, which integrates accessories, while opening the New York flagship store on Fifth Avenue. 2002. Year still in decline with a turnover that drops by 8.7 percent to 772.9 million euros, the turnover drops by 3.7 percent while profits increase. 2003, May. The property deals with the purchase of production plants in Slovenia, continuing the strategy in place to gain competitiveness and above all to cut costs. After the closure of the last German production base at the end of 2002, all jackets, trousers and shirts production was transferred abroad. 2003.Inaugurated the boutique in the Rappongi Hills district of Tokyo, Escada expands the store park with a Parisian opening in July 2003 and Düsseldorf in August. In the fall, it's up to Moscow, St. Petersburg, Kuwait City, Glasgow and Vancouver. Since 2006 the creative director of Escada has been Damiano Biella. In October 2007, a group of animal rights activists involved in the abolition of the sale of fur, the "Global Network Against the Fur Industry", launched a campaign against the brand. After vandalism at the expense of the Escada headquarters, the protest actions continue today, in the form of pegs in front of the brand's outlets.