French fashion house founded by Elsa SCHIAPARELLI in 1927 at rue de la Paix, in Paris. A dazzling notoriety, which crossed the Atlantic thanks to its iconic sweaters knitted with trompe l'oeil patterns. Always with this whimsical spirit, Maison Schiaparelli was bubbling with ideas, competing with creativity and developing real stylistic innovations. We owe it the appearance of sportswear sets, wallet dresses, exuberant zips, the cheeky pant skirt but also the introduction of a new color, pink Shocking. In 1935, the house expanded and employed more than 400 employees in 8 workshops, in order to open a new ready-to-wear couture boutique on the prestigious Place Vendôme. The one whom Coco CHANEL, a defiant rival, nicknamed "the artist who makes clothes" continued to build bridges between art and fashion by collaborating, on numerous occasions, with painters, sculptors, illustrators and photographers including Andy WARHOL, Salvador DALI, Alberto GIACOMETTI, Pablo PICASSO, René MAGRITTE, Jean COCTEAU and Cecil BEATON, among others. Endowed with an unbridled imagination, she designs dresses with aerodynamic shapes, mixes contrary colors, manufactures new fabrics (“tree bark” hard and rough crepe with raised patterns), and diverts clothes from their primary function: like the famous hat-shoe, engraved in the annals of fashion. Other innovations: she baptizes her collections by establishing themes such as "Astrological", "Commedia Dell 'Arte", "Musique" and inducted the first parade-show with its collection "Le Cirque". Just as sassy, the bottles of her perfumes - whose names always start with an S - exude a certain taste for scandal like the eponymous fragrance "Shocking" whose bottle reproduces the bust of the Hollywood actress Mae WEST or even a masculine perfume in the shape of a pipe. In 1941, Elsa SCHIAPARELLI left France and went to live in New York to escape the war. Upon her return in 1945, she hired a certain Hubert de GIVENCHY to take over the artistic direction of the store. At the age of 64, Elsa SCHIAPARELLI, facing financial difficulties, decides to leave the world of Haute Couture and settles in New York to write her autobiography "Schocking Life" in 1954. However, the house didn't close completely, and the current company, registered at the Paris Registry on January 1, 1957, has been owned by Diego Della Valle since 2007, and was producing mainly cosmetics, perfumes, and accessories. In the 1970s, the main designer of the house was Serge LEPAGE.