In 1949, the founder of Emmons Home Fashion, Charles H. STUART, came up with the concept for the collection of jewelry that grew to be known as "Sarah Coventry." Named after Stuart's granddaughter, Sarah Coventry began selling jewelry for women and men through home fashion shows and parties starting in 1949. Sarah Coventry was sold exclusively at home parties and never sold in retail stores during the company's operation from 1949 to 1984. In 1984, Sarah Coventry was sold to a Chicago-based firm that produced jewelry for P.B. Manufactures. In 2003, Sarah Coventry, HPP, Inc. took over the production of the jewelry and made modern versions of many products. Sarah Coventry, HPP, Inc. sold jewelry exclusively at home parties from 2003 to 2008.