The Story of INCI is traced back to 1917 when the forefathers of the family migrated to Istanbul and started a shoe repairs business which later became a small shoe store that sold children’s shoes and in-house slippers. It was in 1947 that Ahmet Nuri Kızıltaş, representing the second generation and working with his father, moved the store to its new premises in Fatih where INCI has since became a household name as fully-fledged commercial operation. Upon receiving his law degree and completing his university studies, Nuri Kızıltaş took over the business from his father and he relocated the store to serve more effectively and with ever-greater capacity the growing and prospering population of shoppers in Istanbul. Inci Fatih, the brand name under which the shoe business expanded was among the pioneers of modern-day retail operations in the market, implementing new sales strategies, public relations and inventory systems while maintaining a focus on quality of products. In the early 80’s the third generation came aboard, bringing in a fresh and more contemporary outlook to the family business. The grounds for transformation to a more dynamic and expanding outfit were eminent when Nuri Kızıltaş turned over the management and future decision-making in his business to the youngsters in the family in 1987. Inci Fatih remained the only retail store until 1989 when the second store was opened on the Asian side of Istanbul, at Kadiköy. In 1994, the company attended Düsseldorf GDS fair, with its brand name Balans, as an exhibitor with other Turkish shoe exhibitors. Starting with Belgium and Italian buyers of shoes and leather products, INCI has, since, become active in over 32 markets worldwide and started to build important brand recognition in high quality shoes and leather products markets in the international arena.