Furla is an Italian company, famous for its handbags, founded in 1927 in Bologna, by the couple Aldo and Margherita FURLANETTO. They start by wholesale distributing fashion products and accessories aimed at women. In 1955 the 1st Furla store opened in Bologna, via Ugo Bassi. In 1970-1980, Aldo's children, Carlo, Paolo and Giovanna, joined the company alongside their father. The first collection of Furla bags and accessories is born. The brand's expansion policy began with the opening of a distribution network in Italy, France and the United States.