Public Desire is a global online footwear brand, born in April 2014. It takes its origins out in 2007 as an eBay store run by four brothers—Tayyab, Qasim, Bilal and Ateeq AKHLAQ — that worked good until the family-run business noticed their suppliers were also using marketplaces to liquidate their old stock. They soon realized that in order for them to build a business, it became about building a brand, not just selling a product. The Public Desire has established itself as a global sensation, shipping to over 100 countries worldwide, and winning the Drapers Footwear Pureplay Retailer of the Year award.