In 1957, Henry Digby MORTON (1906 - 1983), an Irish fashion designer, set up a UK venture Reldan-Digby Morton (later Reldan), with the fashion producer Mick NADLER, who had inherited the company Reldan, (Surname Nadler spelt backwards) from his father Nathan NADLER, who had originally started the company after the First World War from premises in Brick Lane, East London. Reldan invented the capsule collection for Mary WILSON, wife to Harold WILSON, prime minister in the 1960’s. When Mick NADLER died suddenly, MORTON took over. The brand was successful on both sides of the Atlantic and created the aura of couture in ready-to-wear styles.