Meena Bazaar, also called MBZ, is women’s ethnic apparels, clothes and jewellery brand, based in India. The brand made its beginnings in 1970, with one family run retail outlet in Chandni Chowk. The founder, Late Suresh MANGLANI had a vision of creating a brand with 100 retail outlets. In the year 1993, his youngest son, Anu MANGLANI The CMD of Meena Bazaar started his journey from two retail outlets. Therefore, Mr. MANGLANI introduced technology in the industry and used it to organize all company data ranging from inventory to accounts. Furthermore, he worked with craftsmen and wholesalers to create unique designs which would differentiate Meena Bazaar’s product from its competitors. Up till today this practice of product exclusivity is maintained by the procurement team and sell in large volumes, thus fully exploiting the concept of Product life cycle. Today, the brand has zero debt, more than 600 employees, 70 EBO’s, and an international presence which are all run on the COCO model.