Jeremy SCOTT is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel". Known for his designs of clothes, accessories and footwear for Adidas and Moschino, Scott has consistently worked with various celebrities such as Björk, Madonna, Katy Perry, CL and 2NE1, Nicki Minaj, Fergie, Beyoncé, Lady Gaga, Ariana Grande, Kanye West, Miley Cyrus, Demi Lovato, Selena Gomez, Justin Bieber, ASAP Rocky, M.I.A., Rita Ora, Cardi B, and Grimes. As an early proponent of blending high fashion with street style, he creates designs often incorporating pop-culture icons. However, his best-known Adidas collaboration came in 2008, when Adidas Originals launched Scott's collection of footwear and apparel that included JS Wings (winged high-tops) and JS Bears (furry sneakers with teddy bear heads). With early co-signs from rappers like Lil Wayne, Scott's footwear gained him mass appeal. His sneakers are considered "some of the most eye-catching sneakers ever seen", making "an indisputable imprint on the shoe landscape". Over the years, his iconic wings adorned many different Adidas silhouettes. He also applied them to other objects for other clients, including Smart cars and baby prams.