Founded by Pino Lancetti (1928-2007). Who was a pioneering Italian fashion designer known for blending art and fashion in his collections. Born in Perugia, Italy, Lancetti initially trained as a painter at the Accademia di Belle Arti, and this artistic background became a hallmark of his career in fashion. He established his eponymous fashion house, Lancetti, in 1961, in Rome, where he gained recognition for his innovative and elegant designs that often featured hand-painted fabrics and bold artistic prints. Lancetti's work was heavily inspired by the great masters of modern art, such as Picasso, Matisse, and Modigliani, as well as abstract art movements like Cubism and Surrealism. He seamlessly integrated these artistic influences into fashion, using rich colors, abstract forms, and intricate embroidery, transforming clothing into wearable art. In the 1960s and 1970s, Lancetti became part of the wave of Italian designers that helped shape the "Made in Italy" movement, making Italian fashion globally renowned for its sophistication and craftsmanship. His designs were not only known for their artistic flair but also for their impeccable tailoring and luxurious fabrics, catering to an elite clientele. Though Pino Lancetti became less prominent in the later stages of his career, his early contributions to the fusion of art and fashion left a lasting impact. He continued to work until his passing in 2007, and his brand remains a symbol of Italian artistic heritage within the