Walk-Over Shoes (American, 1899-1980s)

Walk-Over Shoes it was a famous footwear brand produced by the Geo. E. Keith Company, a historic American shoemaker based in Brockton, Massachusetts, since 1874. The KEITH family have been making shoes since 1758, its founder's great great grandson Franklin handed the family tradition over to his son George Eldon KEITH, which started his own business in 1874 with $1000. However the Geo E. Keith company didn't create the Walk-Over brand until 1899. According to some reports, Mrs. KEITH was reading a newspaper one evening and George saw a headline about the America’s Cup race: “The defender Columbia Wins in a Walk Over Sir Thomas Lipton’s Shamrock”. Mr. KEITH felt that the term “walk over” represented a clear-cut victory – and so that became the name for his footwear company, Walk-Over. At the beginning it was a label for a line of men's shoes – the first time the Walk-Over brand was applied to a line of women's footwear was in 1912. The Geo. E. Keith company dominated the Brockton shoe industry for many decades, it was renowned for its fair working conditions and its liberal attitude towards hiring immigrants. Mr. KEITH and his fellow manufacturers were responsible for numerous patents. By 1910 sales by the Geo E. Keith Manufacturing Company amounted to $12,000,000, and in 1911 they opened a main office in a five story building in Campello on Station Avenue that was considered state of the art in its day. The KEITH family name was also associated with other business ventures in the town – the “Walk-Over Club” on Perkins Avenue for the enjoyment with a baseball field, squash courts, tennis courts and bowling alleys, education classes and a large banquet hall; the Brockton National Bank, that was established in 1881, a Keith’s Theater in the Campello and the Keith Park, that was donated to the City of Brockton in 1950s according to George's will. George E. KEITH passed in 1920, by this time Walk-Over had multiple production plants, factories, a distribution center in St. Louis, and stores in England and France. It also had stores in various American cities, including Detroit and Chicago, and even were sold by L.L. Bean store. After more than a century as a cornerstone of the American footwear industry, the company's decline followed a broader trend of manufacturing moving overseas and a shift in consumer demand. The company's massive factory complex in the Campello section of Brockton, which once spanned 16 acres and produced millions of shoes annually, was closed and sold off in the early 1980s and the company ceased its independent operations in the late 1980s, but the brand name was revived by other footwear companies, such as the H.H. Brown Shoe Company (a subsidiary of Berkshire Hathaway), which produced a heritage line of Walk-Over shoes in the early 2010s.