Buoy
Applied Arts
Inventory number
2022.2.11.3.AA.DC.C1960.CSAuthor:
Semperflex Optimit (Austrian, founded in 1866)Description
Two-coloured rubber leisure buoy with blue tabs. On the fluorescent yellow side, two female figures in swimming costumes holding inflatable beach accessories are printed on a green background. The fluorescent orange side features the brand logo and the opening for inflating the buoy.In the 1960s, recreational buoys became popular on European beaches. The newly emerging middle class of the "trente glorieuses" enjoyed the pleasures of the beach and summer holidays en masse. Swimming costumes showed more and more of the swimmers' bodies, the sexual revolution was underway. Ostpolitik also allowed new economic exchanges with the People's Republics, opening up the prosperous consumer markets of the Western bloc for them.
Material
RubberOrigin
circa 1960 CzechoslovakiaDimensions
Width : 14 cmLength : 50 cm