Folding promotional fan

A promotional folding fan features a double-sided color-printed paper leaf mounted on plain wooden sticks and guards. The obverse (front) features a monochromatic green chromolithographic print depicting a panoramic landscape of the famous thermal spa town of Vichy. Dominating the left-center composition is an architectural illustration of the Cercle International, a prominent casino and social club founded in 1879. Stylized, flowing Art Nouveau lettering arches elegantly across the leaf, reading "Cercle International Vichy". The background features lush trees and a scenic viewpoint typical of the town's parks, designed to appeal to affluent tourists visiting the region's mineral springs. 

During the late 19th and early 20th centuries, advertising fans (éventails publicitaires) were highly popular promotional giveaways used by luxury establishments like hotels, couture houses, and casinos. The Cercle International was one of six major casinos operating in Vichy during the height of the Belle Époque. This fan served as a functional item for ladies staying in the hot spa town while concurrently marketing the club's entertainment, which included gaming rooms, fine dining, and associated high-society sporting events such as horse racing (Concours Hippique) and pigeon shooting. Most likely, this is the work of French illustrator René PÉAN, and the leaf was printed at Imprimerie C. Bougarel printing house.