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Dress "Souper Dress"

Clothes for Women
Inventory number
2018.2.22.17.CW.DR.C1966.US
Description
Andy Warhol's painting "Campbell's Soup Cans" print repeated horizontally on white background and trimmed with black bias.

The famous paper dress "Soup campbell" is the most popular disposable gown. It is obviously inspired by Andy Warhol's painting "Campbell's Soup Cans" painted in 1962. Between 1966 and 1968 the company Campbell Soup carried out an original promotional campaign. In exchange of a dollar and two labels of a box of Campbell soup, the company offered their customers a paper dress inspired by Andy Warhol, the "Dinner Dress". Women were encouraged to wear it once, then to throw it away, as they would have done with a can of soup. This "paper dress" represents the 1960s, the era of mass consumption. During these years, disposables were popular and this dress represent a version for fashion, who quickly embraced the spirit of Pop mass produced images of mass produced objects that swept the world. Simple form, mini length, popular graphical motifs were in vogue for fabrics at that time, and are incorporated into this low-price disposable dress made in the U.S. Originally the dress is longer to allow the fashionistas cut it on their taste. Also used as political propaganda (see "Nixon for President" dress).
Material
Paper
Origin
circa 1966 United States
Related object
Dress "Nixon for President"
Exhibitions History
• 2011.07.08–2011.10.02. ‘From mini to maxi. The Fashion of 1960s. From the collection of Alexandre Vassiliev.’ General sponsor ABLV Bank, AS. Museum of Decorative Arts and Design, Riga, Latvia.
• 2014.09.26–2015.01.11. ‘Fashion of the 60s of the 20th Century in Art. Collection of Alexandre Vassiliev foundation.’ Mark Rothko art centre, Daugavpils, Latvia.
• 2017.10.06–2018.05.20. ‘Modernism and Fashion. From Alexandre Vassiliev foundation collection.’ Heydar Aliyev Center, Baku, Azerbaijan. Catalogue.
• 2021.09.17–2021.11.14. ‘To Play To The Gallery. Fashion And Portrait.’ Together with Museum of Art and History, Geneva, Switzerland. Museum of Art and History, Palatine’s room, Geneva, Switzerland.
• 2023.07.15–2023.11.05. ‘The Paradox of Fashion: Fashion versus Art.’ Alexandre Vassiliev foundation together with Kampa Museum Funds. Kampa Museum, Prague, Czech Republic.