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Dress "Nixon for President"

Clothes for Women
Inventory number
2018.2.22.18.CW.DR.1968.US
Author:
Mars of Asheville (American, 2nd half 20th century)
Description
Word "Nixon" with red and blue stars printed on the natural color background and repeated vertically and horizontally.

This dress is known as "Nixon for President" or "Nixon Now" (with the play of the letters on the optical effect). This Paper Dress is an example of a disposable gown, very popular from the 1960s era of mass consumption. In 1968, disposable dresses were used for the political campagn of Nixon. This dress is one of the first examples in the fashion history where politics use clothing as a medium for a political message.

From Mars of Ashevillle Wastebasket clothing line.
Material
Cellulose fibers
Origin
1968 North Carolina, United States
Related object
Dress "Souper Dress"
Related person
Mars of Asheville (American, 2nd half 20th century) (creator)
Exhibitions History
• 2017.10.06–2018.05.20. ‘Modernism and Fashion. From Alexandre Vassiliev foundation collection.’ Heydar Aliyev Center, Baku, Azerbaijan. Catalogue.
• 2023.07.15–2023.11.05. ‘The Paradox of Fashion: Fashion versus Art.’ Alexandre Vassiliev foundation together with Kampa Museum Funds. Kampa Museum, Prague, Czech Republic.